Company News, Marketing News

Inauthentic Products Annoy Inauthentic Consumers

Counterfeit products are on the rise.

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By: TOM BRANNA

Editor

In an era dominated by outlandish Twitter statements, self-absorbed Instagram posts and “fake news” Facebook postings, Americans are demanding authenticity from their products, according to a recent Harris Poll. Nearly four in five respondents (79%) said that they were concerned that products they purchase which they expect to be high quality could be made using low quality materials; more than 7 in 10 Americans (71%) are concerned that products they purchase have made false cla...

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